A new e-commerce statistic to be launched in the autumn

ASML, TNS Gallup and The Federation of Finnish Commerce have started a new, more reliable e-commerce statistic.

A complete statistic of the Finnish e-commerce market has been missing, altough several estimates have been published. Conflicting figures have been very difficult to compare and trend data has been insufficient.

New light at the end of the tunnel is now available. Consumer panel data is used to get reliable estimates of spent euros in various product and service categories in a quarterly cycle. The survey covers e-commerce, catalog sales, mobile orders, as well as tv shopping.

The first round of results will be available in September. For more info, please contact info@asml.fi.

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